What trends will the social platforms in 2021 follow?

   Facebook, Instagram, Youtube, TikTok… social networking platforms have become an indispensable part of the daily life and habits of many people in the modern world. Some people are so "addicted" to them that the first thing they do after waking up is to check their social media accounts.

   Given the importance of social media in the lives of consumers, it is not surprising that more and more marketers and businesses are flocking to these platforms in hopes of strengthening their connection with their target customers. .

   Here are some trends on social media platforms in 2021 and beyond.

* The dominance of traditional platforms continues

   Facebook and Instagram have long been the largest and most popular social networking platforms in the online world. In recent years, a number of new names have emerged and created considerable buzz, most notably TikTok.

   However, newcomers always find it difficult to expand their influence. The best example is also TikTok. The platform launched in 2016 and immediately became popular with young people. But it is the rapid popularity and "origin" of China that makes TikTok attract the attention of world regulators.

   TikTok has faced many difficulties with US authorities, while another major market, India, even "banned" the platform in June 2020.

   Facebook and Instagram also have their own problems and are currently facing a number of challenges from many governments around the world. However, these are still the dominant platforms in 2020 and this trend will continue into 2021.

   Social media management company Hootsuite surveyed businesses about their intention to increase social media ad spend in 2021. As a result, 60% said they intend to increase their budget for social media. Instagram and 46% plan to increase Facebook budget. YouTube (45%) and LinkedIn are also quite popular. Only 14% of the companies surveyed intend to increase marketing on the TikTok platform.

* E-commerce and video content expand influence

   Businesses have long used platforms like Instagram, Pinterest and Facebook to sell products. It can be said that e-commerce on social networks is on the way to becoming a mainstream retail channel on par with other mediums such as websites and direct selling stores.

   This trend will become stronger as more and more social networks introduce sales support features such as shoppable post of Facebook and Instagram.

   Whether it's short-form videos like those on TikTok or Facebook Stories or long-form videos on YouTube, video content will further prove its superiority in the future.

   According to a study by information technology company Cisco, by 2022, about 82% of online content will be video content.
For those of you who haven't been taking advantage of video content, be it consumers or businesses, it's time to consider this type of content. You can start by using features like Stories on Facebook for both personal and promotional content. You can also add video to your social media posts, even on platforms that are often dominated by visual or textual content.

* Live Stream becomes an essential part

   The year 2020 has pushed everyone in society to learn how to get used to the "new normal," including the shift of nearly all daily activities to an online environment such as studying, working, shopping, or doing business. sell and communicate. Even elderly people who may never have owned a mobile phone before 2020 have had to adapt to live streaming in order to stay connected to society.

   Contrary to what many people think, live streaming is not just to serve the gaming community. Big shopping events are also live streamed and this is becoming more and more common.

   In addition, more and more businesses are using live streaming to perform customer care services - something few could have expected before the pandemic. COVID-19 has gotten many people used to interacting with businesses in real time during live streams. They can check out, view or get advice on a product without leaving home.

   In addition to traditional social platforms, platforms that specialize in live streaming also recorded a rapid increase in popularity in 2020. Like the Twitch platform, as of mid-December 2020, they recorded 1,049 billion minutes. live streams watched during the year– an increase of 67.1% compared to 2019. The platform also recorded 6.7 million monthly active streamers during the same period, an increase of 84% year-on-year in 2019. This trend will continue into 2021. , although the COVID-19 situation can be improved.

* Promote the application of Augmented Reality (AR) technology

   Although the adoption of virtual reality (VR) and augmented reality (AR) on social networks is still in its nascent stage, platforms are still trying to figure out how these technologies can help expand the experience. experience for users. They have started taking advantage of them in recent years.

   But the application of AR on social networks is not limited to fun filters to help users have a unique photo. Brands can also leverage AR to provide a better shopping experience for their customers.

   Cosmetics chain Sephora has long used AR to allow customers to try on different makeup products before buying. While this feature has appeared on their mobile app before, Sephora also recently rolled out the feature to Facebook. Users can now try Sephora products via Facebook Messenger thanks to the built-in AR filter.

   The world's largest social network Facebook also has great ambitions with AR. There has been initial information about the Facebook Horizon project - a VR space for social interaction. In Horizon, in addition to interacting with others, users can build their own spaces and even create their own games. But this project is still quite young and needs more time to develop.

   AR has a lot of potential applications for brands on social networking platforms. And this trend will be further accelerated as platforms continue to make constant efforts to add more AR-integrated functions.